Capital MarCom, Inc. 2016-2017
than 16 years of communications experience, Greta drafts compelling marketing
copy and executes targeted visibility programs for a variety of public and
private sector organizations. Her
writing has appeared across a wide variety of media—from news publications and marketing
collateral, to speeches, Senate testimony and Presidential proclamations. And Greta's recent public relations and
marketing work has garnered industry honors including a PR Week Award, a PR
News Platinum PR Award, and an Arlington’s Best Business Award.
Greta has managed a range of copywriting and public education efforts for the
U.S. Department of Labor (DOL) including the Campaign for Disability Employment
and America’s Heroes at Work—a national campaign designed to help veterans with
traumatic brain injury and post-traumatic stress disorder succeed in the
workplace. She currently serves as a
speechwriter and copywriter for DOL’s Office of Disability Employment Policy
where she frequently drafts collateral materials as well as Assistant
Secretarial level speeches, blog posts and other bylined work. Her writing and editing work also extends to
the American Bankers Association for which she drafts copy for direct mail and
online marketing campaigns. Other recent
clients include the Financial Industry Regulatory Authority (FINRA), Segue
Technologies, Clearpath Solutions and Dataprise. In 2007, she worked with Community Anti-Drug
Coalitions of America (CADCA) and HBO Documentary Films to help launch the
ADDICTION campaign—an unprecedented, nationwide community outreach effort that
explored advancements in the understanding of drug and alcohol addiction.
launched her PR career in the Washington, D.C. office of Ketchum Public
Relations, a worldwide, top-ten PR agency.
As a vice president/account supervisor, she directed the agency’s Public
Sector Marketing Practice and managed Ketchum’s IBM Software and PeopleSoft (now
Oracle) accounts. Prior to joining
Ketchum, Greta served as director of marketing at Washington’s Susan Peterson
Productions Inc. (now The Communication Center), one of the nation’s leading
media and presentation coaching agencies.
her M.A. in public communication from the American University and her B.A. in
communications from the University of Michigan, Ann Arbor. A graduate of Leadership Arlington, she is an
active member of the Arlington, Virginia community. She sits on the Board of Directors of the
Arlington Chamber of Commerce and is a past chair of Volunteer Arlington
Day. Additionally, she was appointed by
the Arlington County Board to serve as a commissioner on the Arlington Commission
for the Arts.
Capital MarCom benefit from the seasoned expertise of Greta Menard and her
network of senior-level communications experts.