Founder & Principal
Clients of Capital MarCom benefit from the seasoned expertise of Greta Menard and her network of senior-level communications experts.
With more than 20 years of communications experience, Greta drafts compelling marketing copy and leads targeted visibility programs for a variety of public and private sector organizations. Her writing has appeared across a wide variety of media—from news publications and marketing collateral, to speeches, Senate testimony and Presidential proclamations. And Greta’s recent public relations and marketing work has garnered industry honors including a PR Week Award, a PR News Platinum PR Award and an Arlington’s Best Business Award.
Since 2003, Greta has managed a range of copywriting and public education efforts for the U.S. Department of Labor (DOL) including the Campaign for Disability Employment and America’s Heroes at Work—a national campaign designed to help veterans with traumatic brain injury and post-traumatic stress disorder succeed in the workplace. She currently serves as a copywriter and strategist for DOL’s Office of Disability Employment Policy as well as other agencies, associations and businesses.
Greta launched her PR career in the Washington, D.C. office of Ketchum Public Relations, a worldwide, top-ten PR agency. As a vice president/account supervisor, she directed the agency’s Public Sector Marketing Practice and managed Ketchum’s IBM Software and PeopleSoft (now Oracle) accounts. Prior to joining Ketchum, Greta served as director of marketing at Washington’s Susan Peterson Productions Inc. (now The Communication Center), one of the nation’s leading media and presentation coaching agencies.
Greta earned her M.A. in public communication from the American University and her B.A. in communications from the University of Michigan, Ann Arbor. A graduate of Leadership Arlington, she is an active member of the Arlington, Virginia community, serving past and current appointments on the Arlington Chamber of Commerce Board of Directors, the Arlington Commission for the Arts, and the Board and Advisory Council of homeless services organization PathForward.